Different ways to Promote your Business for Free
Any Business owner whether running a small or large enterprise wants to put their products or services in front of the potential customers. Now, traditional ways of advertising cost money and not everyone can buy Television Ads when they are starting up their business.
There is no need to worry, as you can still promote your business that too without spending a lot of money.
So following are the ways in which you can promote your business. The following will not cost you much, but it will require your investment in the form of your Time.
Optimizing your Website for search engine:
What is the first thing that people do nowadays when they planning to buy something? It’s really simple, they search for the product or services on Google to gather as much information as they can get. Then the search for the seller who sells that product. So if your website is not appearing in Google search, it only means that your virtual visibility doesn’t exist.
There is a simple solution for this, hire someone who will optimize your website for search engine.
List out your products or services in different Business Directories:
In India buyers usually search on business directories. If you are selling business to business products, you can try posting on IndiaMart, Trade India, and Indian Yellow Pages. In India, these are the popular business directories.
If you are into direct selling to customers then you can list yourself free on Just Dial and Ask Me. These service providers offer mobile apps and attract huge traffic.
Enroll your business in “Google My Business”:
Google has always favourite when it comes to searching the web for information and this has enabled to make searches more personal and thus, now it displays results that are tailored for your location. For example, if you search for a Honest restaurant, it will show you the outlets nearest to you with a map of each one of them. So, it has become important for a business to get listed on Google Local.
So, just register your business on Google My Business and claim your listing. Even if you are into services, you can register your office address to mark your place.
Social Media – The Best Free Medium for promotion
We all are using social these days. The thinking for using a social networking site has completely changed. Earlier it was only used for making friends and staying in touch. But now the whole concept has and it is been used as a most effective tool for promoting a business for free.
For starters, create your company profile on Facebook, Twitter, and LinkedIn. This will not only help you to get more customers but you can engage them and get quality feedback from them about your products or services. Post on your social media profile more frequently.
There are forums on the internet specifically made for people who want to search for a solution. The the best QnA site out there is Quora and Yahoo Answers, here you can find your new customers.
Here a question arises that how can you get benefitted from it? Create your company account on this sites and start searching for your product and services. For example, we are into cloud-based accounting software, so we will search for accounting software and try to answer the questions related to our services.
Attending Networking Events and Meetups:
The best way to promote your business is by attending different events/expos/meetups wherein you can expand your network and can find new customers. Search on google for business events and it will show you the results.
In this events, people come to connect with each other and thus you can connect with the person who can become your potential customer. So cash in such events and grow your business.
With the revolution in the telecom sector and the movement of “Digital India” has brought people closer to the Internet and its services. Now people are comfortable using social media sites like Youtube, Facebook, and Twitter and this has brought in a change in the style of promotion by business houses.
First of all, decide what you want to create. For example for a product, a short 2-3 minute demo video will do wonders and for services, a recorded interview sort of video by a client will do the trick. So create a Youtube channel and cater your customer in an entirely different way.
There many ways to promote your business, you just have to think out of the box and search for new ways to do so. The ways mentioned here will help you immensely and you will surely see results by following these ways.
- Posted on Nov 9, 2017
- By Dhruv
- 0 Comments