Using Full Potential of LinkedIn for Marketing your Business
LinkedIn, as we all know, is known as the best professional social networking site out there. And a majority of us are unaware about the true potentials of using LinkedIn for our own Professional Growth and for using the same for marketing our businesses.
Whether you run a small enterprise or a large one, LinkedIn can help you immensely to grow your business and create a distinct place in the market which can make you different as compared to Herds of business enterprises which aren’t using it.
LinkedIn is a powerful tool and it can be used to build connections and grow your business efficiently.
We all have the rigid mindset about LinkedIn that it can be used only for making professional connections, but in reality, LinkedIn can be used in Business marketing too.
Following are few important points which can be used for Business Marketing to improve your profile as a marketer and can help you to build new connections which will lead you to future Business Growth.
Using LinkedIn for Business Marketing
Focus on your Basic
By basic, we mean that you have to put up an attractive display picture which is recent and which portrays you as a professional. Also, your role plays a strong role in building your profile. As an entrepreneur, you have to sell yourself aggressively.
You can use your company’s website as an effective branding tool. LinkedIn ensures that your website address is visible to everyone and even it lets you share your blog URL, Twitter handle and Facebook page along with your email and contact number to those who are visiting your profile.
Use Blog section is LinkedIn Effectively
LinkedIn is the best platform for expressing your thoughts and views on various topics as LinkedIn offers the best content management interface for professionals to express their viewpoint.
Now, if you post articles and write your own blogs related to the industry in which you are working, your connections and the persons working in the same industry will get your post update and thus you will market yourself and your company as a result.
Nowadays, blogging has become the best way to express your thoughts on a varied range of topic. The more you write the better will be your depth in your profile, which will eventually help you to end up in top search results in LinkedIn. So, use LinkedIn to share your thoughts in a more professional way which will help you to build the new network for your business.
Use Different Search Filters
LinkedIn provides you with a wide range of filters, which will help you to target specific profiles and as a result, it will help you to focus on the audience which you want to target. So use the filters effectively.
Create groups to market your Products or Services
Creating groups is the most underutilized feature of LinkedIn and users are completely unaware of this feature. You can just separate your professional contacts into different groups and can address them better and as a result, generate more leads.
Initiate discussions from your end and write posts so that the group gets an active member which will eventually create a curiosity in the group members and thus will make them more responsive towards your posts.
Update your status
Keep on updating your status at regular intervals, if done properly you can create a huge impact on your target audience. Update two status per day.
Update the first post at 10 am and the second one at 7 pm. This timing will help you to gather more traffic as most users log into to check their emails and LinkedIn in the morning time and while they are returning to their home after work.
Use “Who viewed your Profile” to your advantage
This is one the most exciting feature when you look from the eyes of a marketer. LinkedIn provides free users to know about who viewed their profile in the last ninety days. But the premium users can contact the persons directly with the help of In-mail feature.
Now, this feature can help you to catch those potential leads which can be beneficial for you and your business.
Follow Industry Trend
Follow the industry trend and keep yourself updated about the current market trends such as new emerging technologies, best human resource practices that are being followed and the newly emerging markets.
The simple way of following a trend is to search for it directly and then connect with people who are also showcasing their views on the same trend.
Using “People you may know” feature
This is another impressive feature that will help you connect with people of same interest. LinkedIn has a smart activity tracker system, which observes your activity while using LinkedIn and provides you with the best suggestions for people you may know.
For example, if you are searching for accountants to connect with, then in future it automatically shows you the profiles related to accounts and accountants.
Analyse these suggestions and see the ones that match your aspirations and start connecting with them using the messaging feature.
This points will help you to use LinkedIn more effectively and ultimately you will gain fruits from it in future.
- Posted on Nov 7, 2017
- By Dhruv
- 0 Comments